A weekly newsletter by Blake Reichenbach

A more creative, curious life beyond the 9‑to‑5.

Weekly essays on creativity, curiosity, and culture for people who want more from life than creating shareholder value and building dashboards.

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“One of my favorite reads. I love it.”

CZ · Texas

“I loved the issue on the dead internet theory so much, I printed out the collage from it and hung it on my office door.”

JN · Kentucky

What to expect when you subscribe

Sample issues from the archive.

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Featured issue

On the Unsettling of American Workers

Raise your hand if you’ve ever stared at your computer in the middle of a workday, twenty tabs open and a symphony of alerts vying for your attention, and thought: I should quit my job and become a hermit in the woods.

Read the whole issue →

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Free email series · 7 emails

Get back into reading, one small nudge at a time.

No guilt trips, no 50-books-a-year challenge. Just what actually works to make reading a habit again. No apps, trackers, or reading logs required.

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Reader favorite

Inevitability, a Dead Internet, and the Joy of Being Obstinate

Shady money shuffling leads to influencers repeating talking points about AI’s inevitability, and the dominoes seem to be falling in that direction. But alas… there’s still hope.

Read the whole issue →

Blake Reichenbach smiling in a selfie next to his white dog

Who’s writing this

Hi, I’m Blake.

I’ve spent 8+ years as a product manager in tech: roadmaps, KPIs, and more dashboards than any one person should have to look at. I still do.

Non-Slop Fun is where I write about everything else: books, art, culture, and the stubborn, joyful work of building a life that doesn’t GAF about creating shareholder value.

Build a life that’s bigger than your job.

One free essay a week to help you reclaim your curiosity, make more things, and find the kind of satisfaction a performance review can’t give you.

Go be rebellious. Read a book.